The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Finance

Rating of the most expensive brands in the world in 2017

Share
Pin
Tweet
Send
Share
Send

Leading global brands cannot afford to stand still waiting for change. Instead, they act in advance of events, and continue to grow without worrying about maintaining the status quo. They are made leaders in their industry by recognizing the importance of investing in brand promotion while investing in innovations and improvements to existing products to stay ahead of the competition.

Analysts at Interbrand Consulting Agency published Global Brands Report - ranking of the most expensive brands of 2017.

It is based on three main factors:

  • Financial indicators obtained through the sale of branded products and services.
  • The role the brand name plays in influencing customer choice
  • Customer loyalty (brand contribution to the company's future profits).

Interbrand's annual top 100 only includes companies whose business operates on three or more continents and that receive a third of their profits outside their home country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

Here's what the most expensive brands of 2017 look like.


The five fastest growing brands this year are Facebook’s largest social network (+ 48% to value), Amazon online trading platform (+ 29%), Adobe software developer (+ 19%), Adidas concern, which produces sports equipment, clothes and shoes for sports (+ 17%) and one of the favorite brands of Starbucks coffee lovers (+ 16%).

More than half of the world's best brands work in one of four sectors:

  • automotive industry (16 top 10 participants);
  • technology (15 companies);
  • financial services (12 brands);
  • and consumer goods (9 brands).

Retail (19%) turned out to be the fastest growing sector in percentage terms, followed by sporting goods (10%), technology (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States dominates the list of the best global brands in 2017 with 52 brands in the top 100. Germany (10 brands) and France are behind the USA (France) with its eight brands (mainly fashion and beauty): Louis Vuitton, Hermes, Axa, L’Oreal, Danone, Cartier, Dior and Moet & Chandon.

As Interbrand CEO Jez Frampton said: “The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. The changes that we observe are social, professional, technological, economic, industrial and affect every aspect of trade and life. In this ever-changing context, growth is becoming increasingly complex. A business must find all new means so that the brand is easily recognizable and relevant for a particular culture, create a platform that allows you to get an exciting and unique experience, as well as a means to remain relevant, significant and valuable. In this changing world, business needs brands more than ever. ”

Share
Pin
Tweet
Send
Share
Send

Watch the video: 10 Luxury Brands You Only Know If You Are Rich (June 2025).

Similar Articles

Petrol lawn mowers: ranking of the best models
Technics

Petrol lawn mowers: ranking of the best models

2020
Rating of vertical vacuum cleaners 2019
Technics

Rating of vertical vacuum cleaners 2019

2020
The best countries for treatment abroad
Medicine

The best countries for treatment abroad

2020

Leave Your Comment

Recommended

The most prosperous countries in the world, Legatum Institute Index

The most prosperous countries in the world, Legatum Institute Index

2020
10 most terrible diseases in the history of mankind

10 most terrible diseases in the history of mankind

2020
10 most reliable smartphones, 2019 ranking

10 most reliable smartphones, 2019 ranking

2020
10 most scandalous statements by Russian governors

10 most scandalous statements by Russian governors

2020

Popular Categories

  • Tourism
  • Nature
  • Information and News
  • Food and drink
  • Articles
  • The most in the world
  • Sport
  • Medicine
  • Cities and countries
  • Movie

Recent

Rating winter studded tires 2019-2020, rubber tests

The 10 best travel destinations in 2019 according to Bloomberg

Top 3 best accommodation options in the capital

The best smartphones of 2020: price / quality

The most anticipated films of 2020

Cashback AliExpress - 5 best services of 2020

Actual

Top 20 New Year Gift Ideas 2020
Ratings

Top 20 New Year Gift Ideas 2020

2020

Soon, people from all over the world will raise their glasses to celebrate the year of the Metal Rat. And what New Year without gifts? And if you suddenly run out of ideas what to put under the Christmas tree for your family, girlfriend, friends, child or even yourself - it does not matter. Choose one or all at once from our top 20 ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

SRO rating of Russian builders (Top-10)

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most failed ad campaigns in history

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Azad Babaev from the Forbes list - how it all began

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most popular hobbies in Russia and the world

2020

The best in the world

The best in the world.

Recent

  • 20 of the best PC games of all time, game rating
  • Guinness Book: New World Records 2020
  • 10 space objects threatening the Earth

Popular Categories

  • Ratings
  • Movie
  • Ratings

© 2025 https://efuc.org

  • Tourism
  • Nature
  • The most in the world
  • Food and drink
  • Technology Reviews and Tests
  • Games
  • Coronavirus
  • Favorite
  • Medicine
  • Sport

© 2025 https://efuc.org